Does your business or organization need a marketing plan?

If your business or nonprofit organization needs an updated marketing plan, please consider allowing Huntington University marketing students to develop one as a course project. During our fall Principles of Marketing course, students will work in groups to prepare marketing plans for area businesses, nonprofit organizations, products, and causes.

During the semester, students will analyze the client’s external operating environment, including competitors, regulatory, economic, social, and technological elements. Students will also prepare a marketing mix strategy with pricing, product, promotion, and placement (distribution) recommendations.

If you have questions or would like us to work with your organization, please get in touch with Dr. Brock Zehr at bzehr@huntington.edu.